Stop Hiding Your Weird — Personality-Led Copy That Converts in Digital Marketing with Lucy Bedewi | Ep. 113
Description
There is so much beige garbage in the online space, and it’s so easy to just produce content that gets lots in that sea of sameness.
But years ago, Lucy tossed a simple offer into a Facebook group: “Want help telling your story?”
One founder took a chance. Lucy wrote it fast, in her voice, not the internet’s — and the reply landed:
“I’ve had people write my story… no one’s ever captured it like this.”
That single line became market validation - and the start of Unicorn Messaging: copy that doesn’t try to be everyone, “just unmistakably you”.
Lucy is a force when it comes to copywriting that really captures your attention… and honestly just a really great gal!
Today, Lucy and I get into the brave middle between beige and try-hard — how to show personality (even to affluent buyers) without turning your brand into a circus, and why speed can be a legitimate differentiator when your clients don’t have eight weeks to wait.
What’s inside:
📌 The “dinner-party test” for tone - the easiest way to keep copy bold but believable.
📌 Stop overcomplicating your differentiator - why style + specificity can be enough.
📌 Calibrating wit for premium audiences - playful, not performative.
📌 Using speed as a selling point - how to ship quality copy… fast.
If you’ve been watering down your voice to sound “professional,” this one’s your permission slip to sound like the most trusted version of you — and to let that be the thing people that entices people to buy from YOU versus someone else!!
👉 Grab my new Instant YES Machine™️>> https://brandmagnetic.com/yesmachine
👉 Take Lucy’s Superpower Quiz at mywritehandwoman.com
— and find out what makes your messaging truly YOU.
If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic
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